Serge Ladron de Guevara

It started with a career in the audiovisual industry, as a stage manager, then production manager, both for cinema, TV series as well as for advertising shoots.
A break of a few years will follow to devote himself to more personal projects. He returns to his first love and meets Hubert Besson, creator and producer of the series “Plus belle la vie”. He became successively, production manager, then executive producers of the series, now for almost 16 years.
At the same time, he develops numerous programs for the digital and the digital department of the series. As well as eco-responsible actions and programs, intended to raise awareness among the general public and professionals.
Today, thanks to these different experiences, he wishes to develop more particularly this aspect of his profession, by making more virtuous productions in terms of carbon impact and popularizing eco-citizenship, by using the notoriety of the actors of “Plus belle la vie” and the impact of the series on the general public.